If pipeline feels random, it is usually a systems problem—not a talent problem. We fix the system.
International B2B pipeline—strategy, campaigns, email, and automation in one motion.
We run hands-on programs for startups and scaleups across Europe, the Americas, LATAM, CIS, and the UAE—with the rigor of a product team and the clarity your leads deserve in the first line.
- 12+ MQLs per month
- 102–104% KPI achievement
- International programs across EU, Americas, LATAM, CIS & UAE
Problems we solve
Most teams we meet are not short on effort—they are short on structure. We focus on the constraints that block pipeline.
- No clear ICP or targeting
- Weak or inconsistent lead generation
- No structured campaigns
- Founder handling sales manually
- Low-performing email outreach
- Lack of internal marketing structure
Who we help
We work best with B2B teams that need execution discipline and clear targeting—not generic brand experiments.
- Startups and scaleups in the ~11–50 person range—where scrappy stops working and systems matter
- B2B SaaS and product-led sales motions
- IT services and complex B2B services
- Digital products selling to businesses
- Companies expanding across multiple countries or regions
- Leadership that wants pipeline reporting, not theater
Services overview
Strategy and execution as one system: research and ICP feed campaigns; campaigns feed pipeline; automation keeps quality as you scale.
Lead generation
Targeted prospecting and qualified meeting generation.
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Campaign management
Planning, launching, and optimizing campaigns.
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Email marketing
Structured outreach and email flows.
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ICP & strategy
Defining audience, positioning, and messaging.
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Market research
Market analysis, segmentation, and insights.
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Automation
Scaling workflows through internal tools.
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Results
We report on pipeline outcomes and learning—not vanity metrics without a decision attached.
- 12+ MQLs per month
- 102–104% KPI achievement
- Multi-market execution (EU, Americas, LATAM, CIS, UAE)
- Strong ICP and messaging development
- Campaign-led growth with clear handoffs to sales
Process
A straightforward sequence from discovery to reporting—so decisions stay visible and actionable.
- 01
Discovery
Align on goals, constraints, and what success looks like for your pipeline.
- 02
Market & ICP research
Define who to target, why they buy, and where they show up.
- 03
Messaging & tone of voice
Turn insight into clear positioning and outreach language.
- 04
Campaign strategy
Design channels, sequences, and cadence that match your GTM motion.
- 05
Launch & automation
Roll out campaigns and connect workflows to scale without chaos.
- 06
Optimization & reporting
Measure outcomes, refine targeting, and iterate on what works.
Where we operate
International projects are normal for us—same operating cadence, tuned for local proof, language, and buying context.
Regions
- European market
- Americas (North & South)
- LATAM
- CIS
- United Arab Emirates (UAE)
What we adapt market by market
- Messaging
- Tone of voice
- Targeting
- Campaign structure
Automation
Our internal systems keep execution consistent as volume grows—so quality does not depend on heroic manual work.
- Simplifies workflows
- Improves targeting
- Reduces manual work
- Scales campaigns
- Improves consistency
Details by engagement: Automation service.
Use cases
Snapshots of how we work: industry, region, the constraint we removed, and what changed—not vanity metrics with no context.
B2B platform (Andava) Americas & UAE
International GTM: one spine, multiple regions
Pipeline in new regions was uneven: messaging still reflected the home market, campaigns were not repeatable, and leadership lacked a single view of experiments and outcomes.
Result: Faster time-to-learning in target markets, cleaner qualified conversations, and a shared vocabulary between marketing and sales on what “good” pipeline looks like.
Open use case →
B2B SaaS Europe
ICP, messaging, and outbound as one system
Inbound was inconsistent and outbound lacked a defined ICP and messaging spine.
Result: 12+ MQLs monthly with KPI tracked to 102–104% of plan.
Open use case →
What clients say
Feedback we optimize for: results, communication, clarity of strategy, and professional execution.
“Hawik replaced chaos with a clear plan: ICP, messaging, and weekly readouts. We finally knew which segments produced real meetings.”
Book a call to discuss your growth strategy
We will review your GTM context, constraints, and whether a structured outbound and campaign system is the right next step.